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St.Cloud to Get a First Look at New JCPenney Beauty Shopping Experience

October 22, 2021 @ 11:15 am


JCPenney, one of the nation’s leading retailers, is launching a new, inclusive, in-store beauty shopping experience in St. Cloud with an exciting grand opening event on Friday, October 22nd at Crossroads Center. St. Cloud will be one of ten cities to introduce JCPenney Beauty ahead of the nationwide rollout beginning in 2023. The JCPenney location in St. Cloud will celebrate its grand opening with a public ribbon cutting event, hosted by the store’s general manager and associates.

The retailer’s new, inclusive in-store and online experience reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regimen, or budget. Featuring 170+ beauty brands—from tried-and-true favorites to fresh indie finds to BIPOC founded—the assortment will span makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products at varying price points.


October 22, 2021
11:15 am - 5:00 pm


Crossroads Center
4101 W Division St
Waite Park, MN 56387 United States
+1 (320) 252-2857
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