Event Assistance Program Gives Priority to the Following:
- New events to the area
- Events attracting visitors from a 60+ mile radius
- Multi-day events
- Events working directly with the Visit Greater St. Cloud to assist with venue bids and/or hotel room blocks
Event Assistance Application Process:
- All Applications must be answered completely
- Include the following:
- Any supporting documents
- Event budget outline
- If not completed online completed application can be emailed to nikki@visitstcloud.com
- The application committee will contact you directly to review your status within 30 days of submission
Fundable Expenses:
Only expenses falling under these categories may be eligible to receive funding from the Visit Greater St. Cloud during the 2024 Calendar Year
- Event Marketing
- Must be purchased in markets at least 60+ miles radius outside the Greater St. Cloud Area
- May be print, digital, billboard, etc.
- Direct Mail Campaign Expenses
- Development, printing, and postage (Must include Visit Greater St. Cloud’s Logo)
- Printed Materials
- Pre-event promotional pieces that encourage participation in the event (Must include Visit Greater St. Cloud’s Logo)
- Bid fees, rights fees, or guarantee money for events or tournaments
- Equipment, AV or venue rental
- Fees and cost for officials
- Food & beverage for the event (excluding alcohol)
- Direct hotel billing reimbursement (incidentals & damage fees not included)
- Shuttle Transportation for attendees
Non-Fundable Expenses:
Expenses not directly related to the active promotion of a non-professional sporting event are not eligible for reimbursement. Examples of ineligible expenses would include:
- Travel cost of applicant staff
- Lobbying fees
- Restaurant meals
- Items that are purchased for resale
- Prizes given to event participants
- Alcoholic beverages
- Staffing
- Metered parking
QUESTIONS?nikki@visitstcloud.com