Event Assistance Program


Event Assistance Program Gives Priority to the Following:

  • New events to the area
  • Events attracting visitors from a 65+ mile radius
  • Multi-day events
  • Events working directly with the Visit Greater St. Cloud CVB to assist with venue bids and/or hotel room blocks

Event Assistance Application Process:

  • All Applications must be answered completely
  • Include the following:
    • Any supporting documents
    • Event budget outline
  • If not completed online completed application can be emailed to info@visitstcloud.com
  • The application committee will contact you directly to review your status within 30 days of submission

Fund-able Expenses:

Only expenses falling under these categories may be eligible to receive funding from the Visit Greater St. Cloud CVB

  • Event Marketing
    • Must be purchased in markets at least 65+ miles radius outside the Greater St. Cloud Area
    • May be print, digital, billboard, etc.
  • Direct Mail Campaign Expenses
    • Development, printing, and postage (Must include Visit Greater St. Cloud CVB Logo)
  • Printed Materials
    • Pre-event promotional pieces that encourage participation in the event (Must include Visit Greater St. Cloud CVB Logo)
  • Bid fees, rights fees, or guarantee money for events or tournaments
  • Equipment, AV or venue rental
  • Fees and cost for officials
  • Food & beverage for the event (excluding alcohol)
  • Direct hotel billing
  • Shuttle Transportation for attendees


Non-Fundable Expenses:

Expenses not directly related to the active promotion of a non-professional sporting event are not eligible for reimbursement. Examples of ineligible expenses would include:

  • Travel cost of applicant staff
  • Lobbying fees
  • Restaurant meals
  • Items that are purchased for resale
  • Prizes given to event participants
  • Alcoholic beverages
  • Staffing
  • Metered parking